Business Card Category:
Design Business Cards

Corporate Image and Brand

A memorable logo, a smart and eye-catching letterhead, business cards that stand out in a stack, a tagline that tells your companies story in a short, powerful, ‘sound bite’ statement- they are all part of the many components that build your corporate image and brand.

Effective use of color, streamlined design, and overall visual appearance play an undeniable role in your successful corporate image. Your graphic design materials should be able to say a million things about your company, in as few words as possible. It is important to recognize the volume that your image speaks, and capitalize on it by implementing an effective, consistent image throughout your company’s promotional materials.

Great marketing is the product of clear direction. It all has to start somewhere. A logical place to start is with your corporate image and brand. Most of the time, your first face-to-face meeting with a client is not their first exposure to you as an organization. It may have been a well-written sales letter. It may have been an ad that you placed in a trade journal. It may have been your website. It is very likely that the initial points of contact also involved a business card. Whatever the situation, they have already formed an opinion of your credibility, your level of professionalism, and your ability to deliver on your promises.

First impressions are mean a lot, and you don’t have to spend vast amounts of money with professional image makers to give your organization that professional look and feel. Let us take a very simple example, that of business cards. The style of business card should reflect more than what your organization does, it should reflect a bit about the character of the company and its philosophies. Boring, black and white business cards can give a boring ‘black and white’ first image of your company, so be more expressive in the design of business card you choose to use. Given a stack of business cards, which is the one that stands out? It is without doubt one that uses color and design to best effect. Something different. Something people want to pick up and read. But I can hear your objections already! “Oh, color business cards? Too expensive!”

Well actually that isn’t the case. In fact you can design and have created your own cost effective full color business card via the internet using pre-designed templates that might even give you ideas for complete corporate branding. So, don’t think black and white, think color and stand out from the crowd!