Making Your Business Card Work
A business card is a first impression to your prospects. As one of the least expensive forms of advertising, having a well-designed, professional card can give one of the highest returns on investment of all the items in your marketing budget. Here are a few things you want to make sure is on each card:
- Contact Information. Include your name, title, address, phone number, fax number, email address, and web site address.
- Company Description. If your company is small or not yet well known, include a short general description of what it is your do
- The Back. Do not forget to use the back of your business card. All good business card printers can print on the back. Don’t waste this valuable space. You could put a product description, picture, or price list, among many other potential items.
Once you have created your card and have had it printed, it is time to use it. First, make sure you always have your business card with you. Purchase a business card holder and keep a few in there and keep a few in your wallet. You may also wish to keep a few in your glove compartment and briefcase.
There are a number of creative ideas to get your cards in the Rolodexes of potential customers. First, whenever you meet someone new, give him or her a card. You could also set up business card holders at area businesses and ask the owner to leave your cards at their point of sale. You could also tuck your card in related books at the bookstore, or leave one with your tips after dinner at restaurant. You should also put your card in every envelope that you mail. There are many creative ways to distribute your card. Your business cards serve no use sitting in your storage closet or in your desk.
Once you begin to receive cards from others, make sure you have a good system of organizing them. You can either keep the hard copies in a Rolodex or Vinyl laminate sheets or enter the information on the cards into a contact management and follow-up system such as IntelliContact Pro.
Consistently using well-designed business cards can be one of the most efficient and effective marketing strategies for you and your business. Make sure you always have one at the ready! And if you ever run out of cards, let Professional Taste design and print them—starting at just $30 for 500! Or go to www.business-cards.com and receive 1000 FULL COLOR business cards for the price of 500, only $65!